Tying Knots Made Easy: How Hookeze is Revolutionizing Fishing for All Anglers

Blackwater Branding Co. sits down with Atarah Dempsey from Hookeze.

Can you tell us the story behind Hook-Eze? What inspired its creation? 

Hook-Eze was invented by Ross Bain, an avid fisherman from Australia, who wanted to make fishing easier and safer for everyone. He noticed that many anglers—especially beginners, kids, and those with dexterity issues—struggled with tying strong, reliable fishing knots. This led him to design a simple yet effective tool to help anglers tie knots quickly and securely while also protecting their fingers from hooks.  

What problem were you trying to solve for anglers when you developed Hook-Eze?

The biggest challenge Hook-Eze addresses is the difficulty of tying strong fishing knots, especially for those with limited dexterity, poor eyesight, or who are just starting out. It eliminates frustration, saves time, and ensures a secure connection between the line and the hook, preventing lost catches due to poorly tied knots.  

Hook-Eze has become a favorite tool among anglers—what makes it so unique?

What sets Hook-Eze apart is its simplicity and versatility. It allows anglers to tie professional fishing knots with ease while also covering the sharp hook, reducing the risk of injury. The compact design makes it easy to carry, and it works with various fishing lines and hooks, making it a must-have for anglers of all skill levels.  

Hook-Eze is known for making knot tying easier. Can you explain how it works?

Hook-Eze securely holds the hook inside a protective casing while the angler ties a perfect knot. The device acts as a third hand, allowing the line to be wrapped and knotted without slipping. Once the knot is complete, the hook is safely removed from the tool, ready for fishing.  

Are there different models of Hook-Eze for different types of fishing?

Yes! Hook-Eze comes in different sizes to accommodate various fishing needs. The standard model is ideal for small to medium hooks used in freshwater and light saltwater fishing, while the larger model is designed for bigger hooks, making it suitable for offshore and deep-sea fishing.  Our nail knot model is for river to reef fishing and hold small to large hooks and also features a nail knot tying tool. 

What materials and design features make Hook-Eze durable and reliable for all anglers?

Hook-Eze is made from high-quality, ABS resin & our standard model is polypropylene. Both materials can withstand harsh fishing environments. The stainless-steel fittings ensure rust resistance, making it perfect for both freshwater and saltwater fishing.  

Beyond knot tying, are there any other unexpected uses for Hook-Eze?

Yes! Anglers have discovered multiple uses for Hook-Eze, including safely transporting rigged-up fishing rods without tangled lines, tying various knots for boating and camping, and even assisting people with arthritis or disabilities in other knot-tying tasks beyond fishing.  

How has Hook-Eze helped introduce more people—especially beginners and kids—to fishing?

By making knot tying effortless, Hook-Eze removes a common barrier that discourages beginners from taking up fishing. It allows kids and first-time anglers to focus on enjoying the experience rather than struggling with knots, fostering a love for fishing from an early age.  

What feedback do you hear most from customers? Any memorable stories?

One of the most common responses we hear is, “I wish I had this years ago!” Many customers love how Hook-Eze has simplified their fishing trips, making them more enjoyable and less stressful. One memorable story came from a grandfather who was finally able to teach his grandson to fish without frustration, thanks to Hook-Eze.  

Conservation is important in the fishing community. How does Hook-Eze contribute to responsible angling practices?

 Hook-Eze helps prevent accidental injuries that might lead to improper hook disposal, reducing the risk of lost hooks harming wildlife. Additionally, by helping anglers tie strong, reliable knots, it minimizes lost tackle in waterways, promoting responsible fishing habits.  

Are there any new products or innovations coming from Hook-Eze that anglers should be excited about?

We’re always working on new innovations to make fishing more accessible and enjoyable. Stay tuned for exciting additions to our product line, including new designs and accessories to enhance the fishing experience.  

What’s the most rewarding part of seeing Hook-Eze used by anglers worldwide?

The most rewarding part is knowing that Hook-Eze has made fishing more enjoyable for people of all ages and skill levels. Seeing it help kids, beginners, and even experienced anglers fish with confidence is incredibly fulfilling.  

How can anglers stay updated on new releases, tips, and promotions from Hook-Eze?

Anglers can stay connected with Hook-Eze through our website, social media channels, and email newsletter. Following us on Facebook, Instagram, and YouTube ensures they never miss out on new products, fishing tips, and exclusive promotions.  

Stay tuned for more updates on The Saltwater Fishing Expo, happening March 29th, 2025 at the Ocean Center in Daytona Beach. To become a vendor or sponsor, contact us!